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Why We Suck at Behavioral Change

Video: In this signature talk at Microsoft’s Distinguished Author Program, I cover why behaviors do not follow intentions, plans, and strategies.  What is wrong with the ways people change behaviors (in themselves, in business, and in society) that makes it so difficult?  After watching this, watch this for some strategies that work.

3 thoughts on “Why We Suck at Behavioral Change

  1. We don’t talk with people affected by the change prior to making it and then after they change we don’t modify the changes based on feedback from those impacted.

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