Video: In this signature talk at Microsoft’s Distinguished Author Program, I cover why behaviors do not follow intentions, plans, and strategies. What is wrong with the ways people change behaviors (in themselves, in business, and in society) that makes it so difficult? After watching this, watch this for some strategies that work.
Why We Suck at Behavioral Change
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[…] Video: In this signature talk at Microsoft’s Distinguished Author Program, I introduce three ideas from 21st century science that produce measurable changes in behavior. For why existing strategies don’t work, view Why We Suck at Behavioral Change. […]
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