Leading the AI Revolution:
The People-First Approach to Technological Mastery

Biography

Paul Gibbons works at the intersection of human intelligence, machine intelligence, and the future of institutions. He is the mind behind Think Bigger Think Better, a long-form project — books, Substack, and podcast — that helps leaders and citizens make sense of a world where AI, markets, and power are all being rewritten at once.

Paul is the author of eight books on leadership, change, ethics, and technology, including The Science of Organizational Change, Change Myths, The Future of Change Management, and Adopting AI: The People-First Approach. His work is known for doing two things at once: debunking management and tech nonsense, and bringing rigorous ideas from behavioral science, philosophy, economics, and neuroscience into the real world of organizations.

For more than three decades, Paul has advised C-suites and boards on their hardest human problems: culture, ethics, technological disruption, and the future of work. He has worked with or alongside firms such as PwC, IBM, Deloitte, and KPMG, helping their leaders navigate AI, digital transformation, innovation, and large-scale change without losing sight of people, evidence, or ethics. He is particularly known for separating signal from noise — cutting through hype around “supercycles,” “transformations,” and “silver bullets” that rarely survive contact with reality.

Paul’s books and ideas have been recognized globally. The Science of Organizational Change has been ranked among the top change management books of all time for integrating behavioral science with practice. The Spirituality of Work and Leadership remains a leading text on meaning and purpose in organizations. Change Myths was one of the first books to bring critical thinking tools explicitly to human capital and change professionals. 

His newer work focuses on AI literacy, cognitive infrastructure, and “2026: The Year of Multiple Revolutions” — mapping how health, intelligence, markets, and truth are all shifting simultaneously.

Before becoming a full-time writer and speaker, Paul’s career spanned quantitative finance, consulting, and academia. He studied molecular biology, economics, organizational behavior, and philosophy at leading universities, and later taught leadership, ethics, and change at business schools in the US and UK. His clients and audiences have included Google, Microsoft, IBM, Comcast, HSBC, Barclays, and the London School of Economics, and his work has been featured in outlets such as The Wall Street Journal, The Financial Times, The Guardian, HR Magazine, and The Independent.

European by upbringing and outlook, Paul now lives in Colorado with his two sons. Away from the page and the stage, he competes internationally in poker and other mind sports, and continues to explore how humans can think bigger and think better in an age of accelerating change.